Why Playficient?

Hi! I’m Paul Lopushinsky. In case you’re wondering how to pronounce that, it’s Law-puh-shin-ski. Don’t worry, I’ve heard every mispronunciation under the sun.

Working in the Product Management and User Experience Design space since 2012, I’m experienced with using the design thinking process to identify user needs and pain points, along with the user onboarding experience.

I’ve seen time and time again organizations will focus on the user, and not the employee.

I founded Playficient in 2018 to address this gap. I want to help organizations see the value in putting employees first, and making long-term investments into their employees and the employee experience.

On The Playful part of Playficient

I experienced firsthand the benefits of adding more play into my adult life. After University, I found myself struggling to make new friends beyond the working world, so I took up activities of play like improv in the fall of 2014. Through play I was able to open up a part of mind that lay dormant.

I was born and raised in Edmonton, Alberta, Canada, and have lived in Vancouver since May 2017. For play, my main activities of choice are improv, sketch comedy, tabletop role-playing games, playing guitar, and acro yoga.